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NOMINATED in the competition POPAI AWARDS 2016

MEUBLE BROSSE A DENT ELMEX ET MERIDOL

Category : Care
Producer
 : SITCO
phone number : 0555430580

Creator : SITCO
Annonceur : COLGATE
Typifies of display stand : Display stand of ground stacker
Distribution network : Pharmacies targeted Markets made
Quantity : 1400 units
used Materials METAL - CARDBOARD
Width : 400 Depth : 400 Height : 1750
Operating life 52 weeks

Context
In the pharmacy retail environment, the toothbrush aisle is often under-developed and not well located in the store, or non-existent. Moreover, the assortment in pharmacy is limited due to lack of space and tools to offer to the shopper all the products answering all their needs.Finally, studies show that consumers change their toothbrush every 8 months, vs.
3 months recommended by dentists.

Objectives
This premium toothbrush display has been designed to :
Propose a smart solution for the pharmacist to enhance the toothbrushes in-store Develop impulse purchase by increasing in-store visibility. Enhance therapeutic image for the brands by :
educating the shopper with strong educationnal contents exposing 4 faces on the 4 main segments in pharmacy : Sensitivity, Anti-cavity, Kids, Gums